Razorfish, one of the largest online interactive ad agencies in the world which was bought by Microsoft in 2007 , has been sold to Publicis , a French advertising firm for approx $ 530 million. Razorfish and Quantive were acquired by Microsoft  as a countermeasure against Google. But razor fish never really made sense for Microsoft.

This agreement also guarantees cheaper advertising rates on all Microsoft owned properties for the french advertising giant and Publicis is also going to spend couple of hundred million dollars on all properties of microsoft.

Not a bad deal overall

This week Twitter and facebook both faced DDOS attacks which bright their service down for some time. While facebook has recovered , twitter is yet to recover from these attacks. Let us try to get an idea what is DDOS attack .

DDOS – Distributed denial of service attack

This is a concentrated effort of users or group of users towards a machine or network to bring down the system. The flood of incoming messages to the target system essentially forces it to shut down, thereby denying service to the system to legitimate users. This attack is done by finding a weak machine in the network and making it the DDOS master.

This is done with malicious intent by hackers to bring the system down.

While the person(s) who have brought the facebook and twitter have not yet been identified , the attacks are still ongoing.

	distributed denial-of-service attack