How many users click on internet or google ads ?
For a lot of small business who rely on Google ads to bring them customers , this would not be good news. A report says that only 8% of Internet Users Account for 85% of all Clicks. This is an update to the comScore highly publicized “Natural Born Clickers” research, conducted two years ago with Starcom USA and Tacoda.
The Complete report can be found at Media Post
Now this data along with other news abut click fraud on face book , would not sound sweet to ears of those who are paying for google adwords or facebook ads. There was another story on techcrunch Facebook Click Fraud 101.
I think the way to combat the problem is performance based ads. Companies like google and facebook should get paid only if some transaction happens. The banner ads can help in getting brand awareness but this is good for only big companies or those who have big budgets. A small medium to size business is more interested in getting revenues in order to sustain long enough for the brand to be recognized.
Internet users are now more mature and more aware than couple of years back. The users understand difference between original content and ads. This shouldn’t be a surprising news for market leaders. But definitely would be an eye opener for small business owners who rely on such ads. Good article.
Thanks Raj.
This is an eye opener to anyone who wants to use google Adwords. 85% clicks by 8% users Sounds like a huge scam. Is is next “Sub prime bubble” ? Time will tell.
Affiliate marketing in a better way. However cj.com and google affililate charge enormous amount of money from merchants just to set up affiliate. The answer may lie in contacting good website owners directly and awarding them for the results they bring.