I do not buy shoes online. But that does not mean other people also do the same. Zappos.com is an e-commerce retailer that has successfully built a strong online brand and shown impressive revenue growth since its founding. The gross revenue numbers basically speak for themselves: 2000 $1.6M, 2001 $8.6M, 2002 $32M, 2003 $70M, 2004 $184M, and 2005 $370M.

You can read Zappos case Study here

Y’day Amazon buys out Zappos in $807 million deal. Amazon said in a statement that under terms of the deal, it will buy all outstanding shares, warrants and options of Zappos in exchange for roughly 10 million Amazon shares with their value based on average closing prices in June and July. In addition, Amazon “will provide Zappos employees with $40 million in cash and restricted stock units.

Congrats to Tony Hsieh and team and for the invetsors who made it till this time.